Social Passport Marries NFC With Social Media For A New Spin On Mobile Deals

When it comes to daily deals and loyalty programs, local merchants are constantly bombarded with new options. Groupon has leapt ahead in daily deals, and there quite a few players in the loyalty program space, all trying various approaches to mobile, to rewarding influencers, to encouraging social engagement, gamification, and more. New York-based Social Passport is taking a different approach to the problem by creating a social loyalty tool that leverages both NFC and QR codes to allow customers to interact with their favorite businesses in realtime and receive discounts, and, in turn, gives businesses access to a wider audience of potential customers through their users' social media channels.

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