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Anna Maguire: Using and Understanding Crowdfunding
Are you interested in raising money for your writing project? Many writers are finding success through crowdfunding, with $150,000 pledged to writing projects through Australia?s leading platform Pozible last year alone. But crowdfunding isn?t as simple as launching your project and waiting for the money ? around half will fail. Find out how to maximise your chance of success through choosing your platform, planning your project, your communication, creative rewards and how to share your story to engage support ? and more.
Why self-publishers should attend: Crowdfunding is a viable way to fund writing projects and one you should know about.
The Spirit of Romance
Since Samuel Richardson?s popular 1740 novel, Pamela, romance novels have captivated the imagination of the Western world. What styles of romance writing are people reading today and how do writers approach the element of romance differently in their books? Suzy Duffy (Wellesley Wives), Kate Forsyth (The Wild Girl) and Rachael Treasure (The Farmer?s Wife) discuss the world?s most popular literary genre with Amanda Hooton (author of Finding Mr Darcy).
Krissy Kneen: Writing the Erotic
Erotica has risen in popularity in recent months, yet even the best-selling erotic novels are criticised for their clunky prose and unsexy sex scenes. Join critically acclaimed writer of genuinely erotic literary sex, Krissy Kneen, as she explores the art and craft of sex writing. Just how can you avoid winning the Bad Sex Award whilst writing arousing and sensual prose? What exactly is the best wording? And how can you avoid falling into clich??
Why self-publishers should attend: Again, if?you want to make a living from your writing, erotica is worth considering, even as just a sideline to support that literary fiction you?re working on.
Angela Meyer: Blogging for Beginners
Just what is a blog? And why might you want to write one? How do you get started? What makes a blog engaging? And how do blogs link to Twitter and Facebook? Join writer, reviewer and long-term blogger Angela Meyer for all the answers in this informative workshop on blogging and social media.
Why self-publishers should attend: I advocate a hub-and-spoke model when it comes to building an author platform ? you should treat Twitter, Facebook and other outlets as spokes along which people travel to a hub that is a website, which these days should mean a blog.
The 21st Century Author
Digital sharing and collaborative consumption are disrupting traditional economic models and reinventing not just what people consume, but how they consume. In this new environment how, can an author monetise their work and how will books transform as they compete for space in the digital world? Social innovator Rachel Botsman, (What?s Mine Is Yours: The Rise of Collaborative Consumption), who says we are ?wired to share?, shows how technology will change the role of authors and looks at the potential impact on their ideas. She talks to journalist Caroline Baum.
Why self-publishers should attend: I hold the reasons a 21st century author should attend this session to be self-evident.
Writers Who Blog
Why blog? Is a blog audience different from a book audience? What role does social media play in on and offline writing? How do these forms interact? What are the benefits and drawbacks of blogging? Mark Forsyth, who traces etymologies online as The Inky Fool, Tara Moss, blogger of books and breast-feeding, food-blogger Lorraine Elliott from?Not Quite Nigella, and Angela Meyer, who blogs about reading and writing at?LiteraryMinded.com, talk about blogging as an art form. They might even offer some tips!
Why self-publishers should attend: For the same reasons I think you should go to Blogging for Beginners, if you don?t already blog, although I take issue with the description of one of these panelists as a ?writer?. <meow>
Book Design: A Thousand Words Worth
What rules the cover ? image or text? Who are the image-makers? Do Australian illustrations and designs reach international markets? How is it different overseas? What are the current issues in book design? Come hear a discussion about the ins and outs of book design and see winning examples with a panel fresh from the 61st Book Design Awards (announced the night before), featuring Helen Boyle, Commissioning Fiction Editor at Templar Publishing in the UK.
Why self-publishers should attend: Your books need covers and the more you know about the art and business of cover design, the better your brief to your cover designer will be.Digital Divas
Women are embracing digital publishing as an economical and efficient way to reach new audiences and deal with subjects not catered to by the mainstream media. Wendy Harmer publishes?The Hoopla, Anne Summers is editor and publisher of?Anne Summers Reports, and Elisabeth Wynhausen is creator of the new blogBackstreetBondi. They speak with?The Hoopla?s Monica Attard.
Why self-publishers should attend: If it stays on topic (not a given at the SWF), this could be an interesting discussion of the business we?re in.
Reading in the E-Future
Before long, more people will be reading on mobile devices than on desktops. Is this technology changing how and what we read? Four expert panellists look at some of the literary forms of the e-future. Eli Horowitz was previously Managing Editor and Publisher at McSweeney?s and is the creator of?The Silent History; Stuart Buchanan is Director at The Nest and Branches; Quintin Schevernels is the CEO of Layar, the world?s leading mobile augmented reality (AR) provider and Dr Neil James is the Executive Director of the Plain English Foundation. Chair: Anna Maguire, Digital Publishing Trainer and Blogger.
Why self-publishers should attend: You?re in the business of providing reading material for the e-future. This is the sort of thing you should be attending to focus your publishing-business brain.
When a Book Travels
How do other countries mould a book for their markets? And how do they decide how to classify it? See what happens behind the scenes when an Australian book is published overseas. Two authors, Craig Silvey and Chloe Hooper, discuss with foreign publishers ? Erin Clarke from Knopf Children?s Books (USA) and Paul Whitlatch from Simon & Schuster (USA) ? the way their books were edited and packaged for different markets. Chaired by Penguin?s Ben Ball.
Why self-publishers should attend: Self-publishing is an international business, so it?s definitely worth asking yourself the question of whether you should change your book for different countries. Just because we in Australia can handle American spelling, for instance, doesn?t mean our American readers aren?t put off by a book written with English spelling. You are not your reader, so it will be interesting to hear some experts talk about what they do for different countries? readers.
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